Using Social Media to Market Your Small Business

In today’s world, social media is a new type of business currency. Mostly thanks to the pandemic, more and more businesses have taken to social media to advertise and market their products and services. TikTok alone has approximately 50 million daily active users in the U.S., which means 18.68% of Americans with mobile internet log in every single day. If you’re a small business trying to capitalize on the social media trends but feel like you just aren’t “taking off” or “going viral” like others you’ve witnessed, you may need to rethink your marketing strategy.

Start with setting your sales goals. How much of your product or services do you want to sell? Who is your target audience? Which social media platform is going to work best based on your target audience?

Then, you simply need to educate your customers. What do they need to know before they buy your product? What problem does your services solve for them? Lead with a relatable statement and then tell them about your product or service and how it will be beneficial to them.

Don’t forget to add in some level of entertainment in your content. You need to be able to connect and relate to your target audience. While, you don’t necessarily have to jump on the dancing trends if you aren’t comfortable doing so, but you do need your content to be entertaining and appealing so people are interested enough to stay and check out what you have to say. Competition is fierce on social media, so catching their attention is essential.

Lastly, you want to inspire people to WANT to purchase and use your product or service. Really bring the energy and sell the transformation of your product or service. Testimonials are a great way to seal the deal with new customers.

Once your social media finally gains traction and your business starts to take off, contact us at EVA Business Solutions for all your bookkeeping needs!

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